The One with All the Noise

The founders wanted to name the company Moore Noyce after themselves, but it sounded strangely close to 'more noise', something very undesirable for the kind of company it was meant to be. So, they used the name NM Electronics before deciding to name it _____. However, since the name had already been trademarked by a hotel company, they had to buy rights to it first. What do we know this company as today?